Software Integration of CRM with E-commerce Web Application
In this scenario, a company utilizes a third-party CRM system to manage customer interactions, track leads, and store customer information. Concurrently, they operate a custom-built e-commerce web application where customers can explore products, make purchases, and manage their accounts. The integration focuses on achieving objectives such as customer data synchronization, order and sales integration, lead management, customer support integration, and marketing automation.
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